The Biznet Blog
At Biznet we live and breathe modern-day marketing. We know what businesses need to succeed and the steps to get business in full gear. Marketing consists of a perpetually-changing atmosphere and its related technology is always transforming. That is why it is important to constantly be learning to if you want keep up with the new trends, technologies, and practices of marketing. Let us share our inside expert marketing and business knowledge insights with you through our valuable blog posts.
The Fisherman’s Guide to Lead Generation
Is it the Big Catch? It happens: you notice a potential customer visits your website or interacts with your social media and you jump into action for the catch. You hope it is a big catch. A big lead, if you will. But how do you know? The term lead has many different...
75 Marketing Terms Explained
Every industry has its lingo. Digital marketing is no different. If you are involved with digital marketing, you may have come across various terms explaining different strategies, practices, and metrics that are unfamiliar to you. In this glossary, we cover 75 of the...
Happy Fourth of July!
Happy Fourth of July! In celebration of Independence Day, we would like to share some statistics to honor America! Discover some interesting facts about fireworks,…
The Importance of Buyer Personas
Buyer personas are essential elements in all successful marketing efforts. Huh? you might be thinking. Buyer what? Buyer who? Or you might be thinking, I know who my customers are. I have a CRM and I know the demographics of my target audience. What more could I...
B2B Marketing Metrics to Measure
It used to be that digital marketing meant having a website and counting how many people came to your site. How quaint. These days, digital marketing has grown more tentacles than an octopus. Knowing which metrics to measure across these channels is important for...
Digital Privacy and Business Marketing
Digital Privacy and Consumers Most shoppers move through stores unaware of the beacons, lighting, sound signals, barcodes, and purchase histories that retailers use to track them and to decide how to treat them. Media expert Joseph Turow details this unfolding...
The Perfect Email List
Is your email list lackluster? Stagnant? Are you looking for ways to make it grow, but you lack a “digital green thumb?” We have gathered this list of tactics you can use to make your email list blossom in ways that will reach your most important...
Dispelling B2B Marketing Myths
Marketing Myths When it comes to digital marketing, most people think of B2C consumers. But B2B buyers are consumers, too. They spend just as much time doing online research and “shopping” as anyone. More-so, even. Identifying these prospects and nurturing...
R.I.P. SEO
Is SEO Dying? Critics of Search Engine Optimization (SEO) say that if it is not dead now, it will be dead soon. Or better yet, put to rest. The question is whether this is true? Is SEO losing its worth? SEO is the process of changing the visibility of a website or a...Recent Posts
