At Biznet we live and breathe modern-day marketing. We know what businesses need to succeed and the steps to get business in full gear. Marketing consists of a perpetually-changing atmosphere and its related technology is always transforming. That is why it is important to constantly be learning to if you want keep up with the new trends, technologies, and practices of marketing. Let us share our inside expert marketing and business knowledge insights with you through our valuable blog posts.
Do Vulcans Make the Best Decisions? In the Star Trek universe, Mr. Spock is known for his ability to analyze a situation and make logical decisions. He is half Vulcan, a humanoid species that have removed emotions from their lives and make choices based solely on reason. They believe that a purely analytical approach to a problem should allow you to find best possible solution, but is this really true?
Summer time is here, and most likely you’re being bombarded with advertisements like, “Lose 30 pounds in thirty days with this pill!” or “Instant results, no need to diet.” Advertisements like these play into our need for instant gratification, like having those pounds fall right off or winning the lottery or having over-night marketing success. The problem is these methods aren’t healthy, and most of the time, don’t work. Marketing automation however, has the ability to exercise every marketing muscle by integrating your individual marketing efforts to deliver the best possible results.
As digital marketing tactics come and go, there has been one trend that remains constant. Just within the last year, it has gained more traction as the tool any sized company could implement: Marketing Automation. In the past, Marketing Automation was only available to businesses with large pockets, not anymore! For many small businesses, we understand there are a number of pains that accompany day to day operations. We’re going to show you how Marketing Automation technology can help your business relieve some of those pains, especially when you’re in need of filling your sales funnel with enough leads.
Digital marketing is quickly becoming the go to marketing strategy for every business. Audiences are becoming younger and more technologically savvy and they’re turning to digital sources such as blogs, social media, and websites to find their information and research brands. While it’s clear that reaching these consumers is critical, it can be overwhelming to find digital marketing tools and tactics that you feel comfortable with.
We live in an era where individuals have content being thrown at them from every direction. To get through this wall of content, it’s important that companies create a human message that connects with the consumers. Automation can be a great option for many businesses, as long as it’s used correctly. People don’t want to read something that sounds like a robot wrote it or a machine made it. Creating a personalized experience through human elements allows you to avoid this problem.
It’s no secret that mobile is on the rise. Many companies are utilizing this trend and altering their communication methods accordingly. However, in a recent study, 7 out of 10 consumers preferred to be communicated with through email, while mobile means of communication, such as SMS and app messages, were at the bottom of the list. The latest isn’t always the greatest, at least in the case of communication.
There’s often a moment in a boxing match where there’s a noticeable change- a big hit, a comeback, or even a close call. It’s usually unexpected and as a result, the opponents have to make adjustments to their strategy. B2B marketing, like everything else, changes and evolves over time. It adjusts to the current trends and the newest consumer buyer behavior in order to remain relevant and effective. The most recent shifts in B2B marketing include who’s making buying decisions and what these decisions now involve.
With the weather warming up, the Sun making more of an appearance, and the first day of spring behind us, it’s clear that everyone’s least favorite chore of the year has arrived: spring cleaning. We’re all familiar with spring cleaning our homes, but applying the tedious task to our business on top of it may seem like a cruel punishment. While spring cleaning is definitely a lot of work, it’s a lot of valuable work. De-cluttering all of your old resources, information, and content can help your company run more efficiently. To make the process a little more tolerable, we’ve compiled a list of the top five areas of your business to focus your spring cleaning on.
The Rise of Marketing Automation
Over the last few years, Marketing Automation has become increasingly more popular among companies, particularity small to medium sized businesses. With the rise of content marketing, finding a way to automate other parts of the process became a common goal among marketers. When it was discovered that Marketing Automation was able to not only provide leads, but nurture them through the sales process as well, it took off. We’ve uncovered everything you need to know about the latest Marketing Automation trends to help you stay ahead of the game.
With all the options available in the digital marketing industry, it’s not surprising that companies are missing out on successful tools. Marketers tend to use strategies that provide quick results. However, the majority of the time these results are short-lived. Additionally, sticking to well-known tools can be safe, but not necessarily the most effective for a company. While developing a content strategy and being active on social media is definitely important, they won’t provide you with many opportunities for growth. Luckily we’ve found three of the most overlooked digital marketing strategies to help grow your company: SEO (organic search), off-site optimization, and communication between departments.
