by Kevin Krason | Mar 5, 2014 | Content Marketing, Marketing Automation, Web Marketing
Marketing automation is a powerful and effective method for increasing the quantity and quality of leads. Marketing automation allows you to nurture leads through the entire buying process, delivering highly-targeted, personalized messages that address the...
by Kevin Krason | Feb 4, 2014 | Email Marketing, Kentico CMS, Marketing Automation, Trends
Despite predictions that it would be replaced by social marketing or mobile marketing or text message marketing, email continues to be the backbone of any digital marketing campaign. Email survives for a variety of reasons: Email is flexible. Messages can be sent...
by Kevin Krason | Jan 15, 2014 | Kentico CMS, Marketing Automation, Trends
The internet has been a boon to marketers. The web and its related technologies allow companies to reach prospects and customers in ways never before possible. As the number of touchpoints has increased to include everything from email to social marketing to online...