by Kevin Krason | Jul 6, 2017 | Digital Marketing
Every industry has its lingo. Digital marketing is no different. If you are involved with digital marketing, you may have come across various terms explaining different strategies, practices, and metrics that are unfamiliar to you. In this glossary, we cover 75 of the...
by Kara Szymanski | Jun 23, 2017 | Content Marketing, Education, Marketing, Marketing Automation, Marketing
Buyer personas are essential elements in all successful marketing efforts. Huh? you might be thinking. Buyer what? Buyer who? Or you might be thinking, I know who my customers are. I have a CRM and I know the demographics of my target audience. What more could I...
by Kevin Krason | Jun 15, 2017 | Business Strategy, Digital Marketing, Education, Email Marketing, Marketing, Social Media
It used to be that digital marketing meant having a website and counting how many people came to your site. How quaint. These days, digital marketing has grown more tentacles than an octopus. Knowing which metrics to measure across these channels is important for...
by Kara Szymanski | May 31, 2017 | Analytics, Digital Marketing, Marketing, Technology, Web Marketing
Digital Privacy and Consumers Most shoppers move through stores unaware of the beacons, lighting, sound signals, barcodes, and purchase histories that retailers use to track them and to decide how to treat them. Media expert Joseph Turow details this unfolding...
by Kara Szymanski | May 9, 2017 | Business Strategy, Content Marketing, Digital Marketing, Education, Email Marketing, Marketing, Web Marketing
Is your email list lackluster? Stagnant? Are you looking for ways to make it grow, but you lack a “digital green thumb?” We have gathered this list of tactics you can use to make your email list blossom in ways that will reach your most important...
by Kara Szymanski | May 4, 2017 | Business Strategy, Content Marketing, Education, Marketing
Marketing Myths When it comes to digital marketing, most people think of B2C consumers. But B2B buyers are consumers, too. They spend just as much time doing online research and “shopping” as anyone. More-so, even. Identifying these prospects and nurturing...
