by Carmen Nesbitt | Mar 1, 2019 | B2B, Content Marketing, Digital Marketing, Education, Email Marketing, Technology, Web Marketing
Rolling with the Punches: Keeping your B2B Marketing Strategy On Top There’s often a moment in a boxing match when the fight changes drastically– a big hit, a comeback, or even a close call. It’s usually unexpected and the opponent has to adjust to their...
by Kara Szymanski | May 31, 2017 | Analytics, Digital Marketing, Marketing, Technology, Web Marketing
Digital Privacy and Consumers Most shoppers move through stores unaware of the beacons, lighting, sound signals, barcodes, and purchase histories that retailers use to track them and to decide how to treat them. Media expert Joseph Turow details this unfolding...
by Kara Szymanski | May 9, 2017 | Business Strategy, Content Marketing, Digital Marketing, Education, Email Marketing, Marketing, Web Marketing
Is your email list lackluster? Stagnant? Are you looking for ways to make it grow, but you lack a “digital green thumb?” We have gathered this list of tactics you can use to make your email list blossom in ways that will reach your most important...
by Kara Szymanski | Apr 26, 2017 | Analytics, Digital Marketing, Email Marketing, Marketing, Technology, Web Marketing
Is SEO Dying? Critics of Search Engine Optimization (SEO) say that if it is not dead now, it will be dead soon. Or better yet, put to rest. The question is whether this is true? Is SEO losing its worth? SEO is the process of changing the visibility of a website or a...
by Kara Szymanski | Apr 19, 2017 | Analytics, Digital Marketing, Education, Marketing, Web Marketing
Is your digital marketing generating the leads you need? If not, now is the time to catch up on your KPIs. Key Performance Indicators (KPIs) are the measurements that indicate whether a company’s marketing tactics are working effectively. KPIs differ...
by Kara Szymanski | Apr 5, 2017 | Business Strategy, Content Marketing, Digital Marketing, Education, Techniques, Trends, Web Marketing
Is your business looking for ways to drive more traffic to your website? To attract more leads? Blogging is the answer. Companies that blog get 55 percent more website visitors than if they didn’t blog at all. Marketers that use blogs get 67 percent more leads than...
