
Mobile SEO and What it Means for Your Site
With 25 percent of search clicks coming from mobile devices today and that number expected to steadily rise as more users switch from dumbphones to smartphones and tablets, it is important that you take a look at the overall layout, design and content of your website...3 To-Do’s That Should be Added to Your Digital Marketing Spring Cleaning Checklist
Spring cleaning, the act of cleaning your house from top to bottom, is filled with “honey do” lists, various trips to Lowe’s, Home Depot and various other stores to pick up necessities to ensure that your home is ready for the onslaught of summer events that will be...Google Algorithm Update for AdWords for Video
Just when we thought Google was done with updates for awhile… we are advised of yet another change. This time Google has tweaked their AdWords for Video. This change to the reporting interface includes the addition of three new measurement features and will make reporting more goal-oriented as well as make it easier for advertisers to compare campaign performance across platforms and other forms of media. Currently, YouTube is Google’s largest and most powerful publishers featuring video content.
Google Seeking to Gain More Local, Mobile Ad Presence with Newest Upgrade to Google Adwords
With the recent news of an update to the Google Adwords platform, “Enhanced Campaigns”, Google aims to help advertisers target consumers more efficiently through a single campaign. Ads will soon be able to be based on target location, device type and time of day.