by Carmen Nesbitt | Mar 1, 2019 | B2B, Content Marketing, Digital Marketing, Education, Email Marketing, Technology, Web Marketing
Rolling with the Punches: Keeping your B2B Marketing Strategy On Top There’s often a moment in a boxing match when the fight changes drastically– a big hit, a comeback, or even a close call. It’s usually unexpected and the opponent has to adjust to their...
by Carmen Nesbitt | Jan 11, 2019 | Content Marketing, Education, Email Marketing, Lead Generation, Marketing Automation, Marketing Automation
AI is changing the game for everyone–including digital marketing practices. It may seem like “Big Brother,” but AI is actually modernizing and improving lead generation efficiency. It allows companies to reach prospects and customers in ways never...
by Kevin Krason | Sep 11, 2018 | Education, Email Marketing, Marketing Automation
Relationships that Convert to Sales Require Trust For a prospect to become a customer, they must first become aware of a need that you can fulfill. They will only become aware of a solution provider if they have a genuine interest or need. This “awareness”...
by Kara Szymanski | Aug 8, 2017 | Digital Marketing, Education
Is it the Big Catch? It happens: you notice a potential customer visits your website or interacts with your social media and you jump into action for the catch. You hope it is a big catch. A big lead, if you will. But how do you know? The term lead has many different...
by Kara Szymanski | Jun 23, 2017 | Content Marketing, Education, Marketing, Marketing Automation, Marketing
Buyer personas are essential elements in all successful marketing efforts. Huh? you might be thinking. Buyer what? Buyer who? Or you might be thinking, I know who my customers are. I have a CRM and I know the demographics of my target audience. What more could I...
by Kevin Krason | Jun 15, 2017 | Business Strategy, Digital Marketing, Education, Email Marketing, Marketing, Social Media
It used to be that digital marketing meant having a website and counting how many people came to your site. How quaint. These days, digital marketing has grown more tentacles than an octopus. Knowing which metrics to measure across these channels is important for...