by Allyssa Costanza | Apr 20, 2015 | Business Strategy, Marketing Automation
How to Overcome the Top Execution Challenges of Marketing Automation Marketing automation has the ability to benefit businesses in many ways, including an increase in lead generation, sales qualified leads, and an increase in ROI. But there are also challenges...
by Kevin Krason | Oct 30, 2014 | Business Strategy, Marketing Automation, Social Media
Buyer personas are fictional characters, or archetypes, that represent different types of consumers who may use your product, service, website or brand. We, digital marketers use personas to put a face on seemingly abstract data to help us consider the goals and...
by Kevin Krason | Oct 6, 2014 | Business Strategy, Marketing Automation, Trends, Web Marketing
Despite the fact that I am an entrepreneur and founder of my own company, I am not a natural-born salesperson. I don’t like sales and never have. I never liked having to work so hard to get someone to listen to me, especially if they aren’t really interested. I...
by Kevin Krason | Apr 17, 2014 | Business Strategy, Marketing Automation, Trends
Recently, we had the opportunity to chat with Rick Carlson, founder and president of SharpSpring, a marketing automation development company whose aim is to put marketing automation within reach of small and medium size businesses. (SharpSpring is one of the platforms...
by Sue Lochbiler | Feb 24, 2014 | Announcements, Workplace Culture
For a girl who has always loved math, enjoyed baking, and hearing a good pun, Pi Day is the perfect day. March 14th is Pi Day, where we celebrate the number pi, 3.1415926535898… What better way to celebrate the constant ratio of the radius:circumference of every...
by Pam Hedman | Feb 10, 2014 | Business Strategy
To ensure good communication with your client (and his or her boss) you should share a project summary document every week. If you do it right, the project summary is guaranteed to keep your client on his toes, and keep his or her boss in your corner. Client...