The return on investment is a measure that expresses the efficiency of a certain investment – in this particular case, of an Internet marketing strategy – or the differences between several such investments. If you are used to thinking about direct mail techniques as the leading strategy to boost leads and sales, think again. New studies talk about internet marketing as the next leader. If you are not surprised of the news, or it has caught you completely unprepared, but you are interested to learn some information on the internet marketing ROI, read on.
Email Marketing And ROI – Dominating Trend
Despite of the constantly recorded drops in the ROI of email marketing, this strategy is still the leader when confronted with other internet marketing tools. The average return on investment for every dollar spent decreased its value as compared to previous years. However, it continues to be much larger than any other type of ROI for a dollar currently offered by other players on the market. If we are to look at the figures for mobile marketing in regards to the ROI, the values are rather low and did not meet the expectations of many specialists. If your expectations refer to winning the lottery and getting instantly rich, you can rapidly purchase some SuperEnalotto online tickets online.
Social networking return on investments are also showing some slow, but important increases. However, by the years 2016 the projections speak about an increase by $0.50 to little over $13. The truth is it is difficult to foresee the exact influence of users’ friends when making the decision to buy something new, as a form of an online recommendation. This is why many regard these projections as something not entirely reliable and trustworthy. Finally, email marketing seems to continue to carry the largest value of the return on investment indicator when it comes to internet marketing strategies.