The Biznet Blog
At Biznet we live and breathe modern-day marketing. We know what businesses need to succeed and the steps to get business in full gear. Marketing consists of a perpetually-changing atmosphere and its related technology is always transforming. That is why it is important to constantly be learning to if you want keep up with the new trends, technologies, and practices of marketing. Let us share our inside expert marketing and business knowledge insights with you through our valuable blog posts.
Ham, Not Spam
“Ham, not spam!” That may sound like a deli order, but it’s actually a description of what all email marketing professionals aspire to. In the world of email marketing, “ham” is email that is not spam; it is good email; it is helpful and nutritious. By contrast,...
How Blogging Can Boost Your Business
Is your business looking for ways to drive more traffic to your website? To attract more leads? Blogging is the answer. Companies that blog get 55 percent more website visitors than if they didn’t blog at all. Marketers that use blogs get 67 percent more leads than...
The Best Channels for B2B Lead Generation
If you want be be successful at B2B lead generation, you need to keep up with the times and stay on top of the latest trends. B2B sales and marketing have changed drastically over the past two decades. Relationships still count, of course. But digital is making...
The Latest PPC Trends and Best Practices
Traditionally, advertising has been about getting access to eyeballs. In the digital age, advertising is more. Way more. Advertising is now about gaining access to a consumer’s intent. That’s why pay-per-click (PPC) advertising is ingenious. PPC gives...
You sent an email with an error. Now what?
We are all human and we all make mistakes. For digital marketers, the most embarrassing mistake is sending an email that contains an error. If your email was sent to a small group of colleagues, you might be able to pull the message back using your mail client’s...
Digital Marketing Trends of 2017
Digital marketing never stops evolving; it grows at a rapid pace each and every year. With marketing strategies constantly changing, 2017 promises once again to be a busy year. Although the basics of marketing remain the same, it’s important to stay ahead of the game when it comes to your marketing strategies. In 2017, digital marketers need to be tenacious, risk-takers and hungry for knowledge because this year it’s all about creating a unique and personalized experience that your client can’t receive from anyone e
Credibility Trumps Facts
We live in tricky times. Everyone has more data at their disposal than they know what to do with. Amidst this onslaught of supposed facts, however, truth and believability are in short supply. That’s a deathblow for marketers and salespeople, for whom credibility is the single most important asset they can have. Without credibility, the value of a person or company’s work is uncertain. Customers want to trust you. How do you ensure your credibility?
Email Marketing: Top Five Rules To Play By
Email marketing is challenging. With so many rules and regulations, it can be daunting building an effective campaign. But the rules of email marketing are just like the rules at elementary school recess. Luckily, we’ve put together the following tips and tricks to help you stand out on the email marketing playground.
Marketing Automation vs. Email Marketing: Which is Right for your Business?
All businesses share one common goal: attract new business to increase sales. A simple enough goal to work towards, but how will your company stand out from the others?
It all comes down to your marketing techniques and overall lead generation. For most, email marketing is the go to channel to communicate with customers (both existing and potential) but what about marketing automation? Both tools are based from mass email platforms and they both help with tracking customer interactions; so what’s the difference, and which one can help your business achieve their goals?
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