by Kevin Krason | Mar 15, 2019 | Business Strategy, Buyer Persona, Content Marketing, Digital Marketing, Lead Generation, Marketing, Marketing, Strategy & Leadership
Buyer personas are fictional characters, or archetypes, that represent different types of consumers who may use your product, service, website or brand. We, digital marketers use personas to put a face to abstract data in order to help us consider the goals and...
by Carmen Nesbitt | Mar 1, 2019 | B2B, Content Marketing, Digital Marketing, Education, Email Marketing, Technology, Web Marketing
Rolling with the Punches: Keeping your B2B Marketing Strategy On Top There’s often a moment in a boxing match when the fight changes drastically– a big hit, a comeback, or even a close call. It’s usually unexpected and the opponent has to adjust to their...
by Carmen Nesbitt | Feb 22, 2019 | Business Strategy, Content Marketing, Digital Marketing, Email Marketing, Lead Generation, Marketing Automation, Marketing Automation, Strategy & Leadership, Workplace Culture
Turn Automation from “No” to “Yes” Trust us when we say that we understand the allure of saying “no.” The word “no” refutes any prospect of change that might rock the boat. That’s why cautious or conservative individuals, like many company...
by Carmen Nesbitt | Feb 15, 2019 | Business Strategy, Content Marketing, Customer Relationship Management, Email Marketing, Lead Generation, Marketing Automation, Marketing Automation, Trends
It’s Time To Talk Numbers If you’ve read any of our articles, you’re probably tired of hearing how lead generation and automation should be used to create an emotional connection to potential buyers. I get it, you say. But you’re probably...
by Carmen Nesbitt | Jan 11, 2019 | Content Marketing, Education, Email Marketing, Lead Generation, Marketing Automation, Marketing Automation
AI is changing the game for everyone–including digital marketing practices. It may seem like “Big Brother,” but AI is actually modernizing and improving lead generation efficiency. It allows companies to reach prospects and customers in ways never...
by Kevin Krason | Aug 17, 2017 | Content Marketing
As content marketers, we at Biznet Digital have long advocated the role high-quality content plays in lead generation, lead nurturing, and the overall sales process. A new study confirms our belief. The report’s bottom-line conclusion: quality educational content...