by Kevin Krason | Mar 3, 2015 | Content Marketing, Digital Marketing, Marketing Automation
Why Use Content Marketing? The better question is why wouldn’t you use content Marketing? According to Forbes, 93% of B2B agencies now use content marketing, and for good reason. Quality content has been crowned king by Google. When dealing with the sea of...
by Sue Lochbiler | Apr 8, 2014 | Content Marketing, Web Marketing
Online advertising continues to grow. According to Nielsen’s quarterly Global AdView Pulse report, Internet display ads grew by more than 32 percent in the first three quarters of 2013 compared to the same time period for the year prior. One distinct advantage of...
by Kevin Krason | Mar 5, 2014 | Content Marketing, Marketing Automation, Web Marketing
Marketing automation is a powerful and effective method for increasing the quantity and quality of leads. Marketing automation allows you to nurture leads through the entire buying process, delivering highly-targeted, personalized messages that address the...
by Kevin Krason | Feb 18, 2014 | Content Marketing
If you work in sales or marketing, you’ve heard the phrase “content marketing.” It’s the buzzword that has launched a thousand blogs. But what is content marketing? And why? Content Marketing Defined According to the Content Marketing Institute: “Content marketing is...
