by Kara Szymanski | Apr 26, 2017 | Analytics, Digital Marketing, Email Marketing, Marketing, Technology, Web Marketing
Is SEO Dying? Critics of Search Engine Optimization (SEO) say that if it is not dead now, it will be dead soon. Or better yet, put to rest. The question is whether this is true? Is SEO losing its worth? SEO is the process of changing the visibility of a website or a...
by Kara Szymanski | Apr 19, 2017 | Analytics, Digital Marketing, Education, Marketing, Web Marketing
Is your digital marketing generating the leads you need? If not, now is the time to catch up on your KPIs. Key Performance Indicators (KPIs) are the measurements that indicate whether a company’s marketing tactics are working effectively. KPIs differ...
by Kara Szymanski | Apr 12, 2017 | Digital Marketing, Education, Email Marketing, Techniques
“Ham, not spam!” That may sound like a deli order, but it’s actually a description of what all email marketing professionals aspire to. In the world of email marketing, “ham” is email that is not spam; it is good email; it is helpful and nutritious. By contrast,...
by Kara Szymanski | Apr 5, 2017 | Business Strategy, Content Marketing, Digital Marketing, Education, Techniques, Trends, Web Marketing
Is your business looking for ways to drive more traffic to your website? To attract more leads? Blogging is the answer. Companies that blog get 55 percent more website visitors than if they didn’t blog at all. Marketers that use blogs get 67 percent more leads than...
by Kara Szymanski | Mar 30, 2017 | Content Marketing, Digital Marketing, Social Media, Trends
If you want be be successful at B2B lead generation, you need to keep up with the times and stay on top of the latest trends. B2B sales and marketing have changed drastically over the past two decades. Relationships still count, of course. But digital is making...
by Kara Szymanski | Mar 23, 2017 | Ad Partner, Analytics, Digital Marketing, Education, Marketing, Technology, Trends, Web Marketing
Traditionally, advertising has been about getting access to eyeballs. In the digital age, advertising is more. Way more. Advertising is now about gaining access to a consumer’s intent. That’s why pay-per-click (PPC) advertising is ingenious. PPC gives...
