Get More From Your Trade Show Marketing Efforts
Companies spend a ton of money on trade shows, yet leave a lot of opportunity on the table. Marketing automation helps significantly improve your return on investment by maximizing your trade show lead generation opportunities.
For B2B manufacturers, trade shows have long been a marketing staple. And they are not going away. Consider the benefits that trade shows offer, such as, create lasting impressions, offer direct sales opportunities, provide cost-effective advertising and marketing and create great lead generation opportunities.
How Blogging Can Boost Your Business
Is your business looking for ways to drive more traffic to your website? To attract more leads? Blogging is the answer. Companies that blog get 55 percent more website visitors than if they didn’t blog at all. Marketers that use blogs get 67 percent more leads than...
The Best Channels for B2B Lead Generation
If you want be be successful at B2B lead generation, you need to keep up with the times and stay on top of the latest trends. B2B sales and marketing have changed drastically over the past two decades. Relationships still count, of course. But digital is making...
The Latest PPC Trends and Best Practices
Traditionally, advertising has been about getting access to eyeballs. In the digital age, advertising is more. Way more. Advertising is now about gaining access to a consumer’s intent. That’s why pay-per-click (PPC) advertising is ingenious. PPC gives...
Marketing Automation vs. Email Marketing: Which is Right for your Business?
All businesses share one common goal: attract new business to increase sales. A simple enough goal to work towards, but how will your company stand out from the others?
It all comes down to your marketing techniques and overall lead generation. For most, email marketing is the go to channel to communicate with customers (both existing and potential) but what about marketing automation? Both tools are based from mass email platforms and they both help with tracking customer interactions; so what’s the difference, and which one can help your business achieve their goals?
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