Changes to Google’s Desktop Ad Layout & the Effects on Your Business
It was recently confirmed that Google is changing the landscape of its ad layout on search engine results pages (SERPs) for desktops. Undoubtedly, the biggest change is the removal of text ads from the right hand side of the page. To account for the loss of these eight ads, Google is adding a fourth ad to the previous three ads at the top of the page. However, the fourth ad is said to only appear for “highly commercial queries”, or searches where Google suspect you will make a purchase.
Lose More than Traffic if your eCommerce Site isn’t Mobile Friendly
Why Mobile eCommerce is a Must? How much time do you spend out of the house? Would you say 50% or maybe even 75%? I bet some of you travel hungry individuals could even say 90%. And while you’re constantly on the go it’s not your desktop, laptop or even your tablet...
Upgrade your URLS before AdWords Downgrades your Ads
Why It’s Essential to Upgrade your AdWords URLs Out with the old and in with the new . . . upgraded URLs that is. At least that’s what Google AdWords has decided. But it’s only a URL, it can’t affect you too much, right? Not quite. The good news is you...
Lock Down a Lead with Remarketing
How Does Remarketing Work? You walk into a restaurant you’ve never been to. Light shines through the big glass windows. You take a seat and look at the menu. A waitress in a blue apron approaches you asking you what you want. You ask about the steak but can’t...
Is the Net Neutral or Neutered?
What is net neutrality? Net Neutrality is the principle that Internet service providers and government should treat all data that passes across the Internet equally. Service providers must operate free of discrimination and refrain from charging customers different...Recent Posts
