by Kara Szymanski | May 9, 2017 | Business Strategy, Content Marketing, Digital Marketing, Education, Email Marketing, Marketing, Web Marketing
Is your email list lackluster? Stagnant? Are you looking for ways to make it grow, but you lack a “digital green thumb?” We have gathered this list of tactics you can use to make your email list blossom in ways that will reach your most important...
by Kara Szymanski | May 4, 2017 | Business Strategy, Content Marketing, Education, Marketing
Marketing Myths When it comes to digital marketing, most people think of B2C consumers. But B2B buyers are consumers, too. They spend just as much time doing online research and “shopping” as anyone. More-so, even. Identifying these prospects and nurturing...
by Kara Szymanski | Apr 19, 2017 | Analytics, Digital Marketing, Education, Marketing, Web Marketing
Is your digital marketing generating the leads you need? If not, now is the time to catch up on your KPIs. Key Performance Indicators (KPIs) are the measurements that indicate whether a company’s marketing tactics are working effectively. KPIs differ...
by Kara Szymanski | Apr 12, 2017 | Digital Marketing, Education, Email Marketing, Techniques
“Ham, not spam!” That may sound like a deli order, but it’s actually a description of what all email marketing professionals aspire to. In the world of email marketing, “ham” is email that is not spam; it is good email; it is helpful and nutritious. By contrast,...
by Kara Szymanski | Apr 5, 2017 | Business Strategy, Content Marketing, Digital Marketing, Education, Techniques, Trends, Web Marketing
Is your business looking for ways to drive more traffic to your website? To attract more leads? Blogging is the answer. Companies that blog get 55 percent more website visitors than if they didn’t blog at all. Marketers that use blogs get 67 percent more leads than...
by Kara Szymanski | Mar 23, 2017 | Ad Partner, Analytics, Digital Marketing, Education, Marketing, Technology, Trends, Web Marketing
Traditionally, advertising has been about getting access to eyeballs. In the digital age, advertising is more. Way more. Advertising is now about gaining access to a consumer’s intent. That’s why pay-per-click (PPC) advertising is ingenious. PPC gives...