by Kevin Krason | Mar 15, 2019 | Business Strategy, Buyer Persona, Content Marketing, Digital Marketing, Lead Generation, Marketing, Marketing, Strategy & Leadership
Buyer personas are fictional characters, or archetypes, that represent different types of consumers who may use your product, service, website or brand. We, digital marketers use personas to put a face to abstract data in order to help us consider the goals and...
by Carmen Nesbitt | Feb 22, 2019 | Business Strategy, Content Marketing, Digital Marketing, Email Marketing, Lead Generation, Marketing Automation, Marketing Automation, Strategy & Leadership, Workplace Culture
Turn Automation from “No” to “Yes” Trust us when we say that we understand the allure of saying “no.” The word “no” refutes any prospect of change that might rock the boat. That’s why cautious or conservative individuals, like many company...
by Carmen Nesbitt | Feb 15, 2019 | Business Strategy, Content Marketing, Customer Relationship Management, Email Marketing, Lead Generation, Marketing Automation, Marketing Automation, Trends
It’s Time To Talk Numbers If you’ve read any of our articles, you’re probably tired of hearing how lead generation and automation should be used to create an emotional connection to potential buyers. I get it, you say. But you’re probably...
by Carmen Nesbitt | Feb 1, 2019 | Digital Marketing, Email Marketing, Lead Generation, Marketing Automation
Creating a Connection with...
by Carmen Nesbitt | Jan 11, 2019 | Content Marketing, Education, Email Marketing, Lead Generation, Marketing Automation, Marketing Automation
AI is changing the game for everyone–including digital marketing practices. It may seem like “Big Brother,” but AI is actually modernizing and improving lead generation efficiency. It allows companies to reach prospects and customers in ways never...
by Carmen Nesbitt | Dec 15, 2018 | B2B, Business Strategy, Email Marketing, Lead Generation, Marketing Automation
Emotion Influences B2B Buying In our experience, CEOs of B2B businesses get one thing EXTREMELY wrong about potential buyers: they’re emotionless. This is especially prominent in spaces where buyers are highly educated, like law firms, the medical field and the...
