by Kara Szymanski | May 31, 2017 | Analytics, Digital Marketing, Marketing, Technology, Web Marketing
Digital Privacy and Consumers Most shoppers move through stores unaware of the beacons, lighting, sound signals, barcodes, and purchase histories that retailers use to track them and to decide how to treat them. Media expert Joseph Turow details this unfolding...
by Kara Szymanski | Apr 26, 2017 | Analytics, Digital Marketing, Email Marketing, Marketing, Technology, Web Marketing
Is SEO Dying? Critics of Search Engine Optimization (SEO) say that if it is not dead now, it will be dead soon. Or better yet, put to rest. The question is whether this is true? Is SEO losing its worth? SEO is the process of changing the visibility of a website or a...
by Kara Szymanski | Apr 19, 2017 | Analytics, Digital Marketing, Education, Marketing, Web Marketing
Is your digital marketing generating the leads you need? If not, now is the time to catch up on your KPIs. Key Performance Indicators (KPIs) are the measurements that indicate whether a company’s marketing tactics are working effectively. KPIs differ...
by Kara Szymanski | Mar 23, 2017 | Ad Partner, Analytics, Digital Marketing, Education, Marketing, Technology, Trends, Web Marketing
Traditionally, advertising has been about getting access to eyeballs. In the digital age, advertising is more. Way more. Advertising is now about gaining access to a consumer’s intent. That’s why pay-per-click (PPC) advertising is ingenious. PPC gives...
