by Kevin Krason | Mar 15, 2019 | Business Strategy, Buyer Persona, Content Marketing, Digital Marketing, Lead Generation, Marketing, Marketing, Strategy & Leadership
Buyer personas are fictional characters, or archetypes, that represent different types of consumers who may use your product, service, website or brand. We, digital marketers use personas to put a face to abstract data in order to help us consider the goals and...
by Kara Szymanski | May 31, 2017 | Analytics, Digital Marketing, Marketing, Technology, Web Marketing
Digital Privacy and Consumers Most shoppers move through stores unaware of the beacons, lighting, sound signals, barcodes, and purchase histories that retailers use to track them and to decide how to treat them. Media expert Joseph Turow details this unfolding...
by Kara Szymanski | May 4, 2017 | Business Strategy, Content Marketing, Education, Marketing
Marketing Myths When it comes to digital marketing, most people think of B2C consumers. But B2B buyers are consumers, too. They spend just as much time doing online research and “shopping” as anyone. More-so, even. Identifying these prospects and nurturing...
by Kara Szymanski | Apr 19, 2017 | Analytics, Digital Marketing, Education, Marketing, Web Marketing
Is your digital marketing generating the leads you need? If not, now is the time to catch up on your KPIs. Key Performance Indicators (KPIs) are the measurements that indicate whether a company’s marketing tactics are working effectively. KPIs differ...
by Kevin Krason | Jun 8, 2015 | Digital Marketing, Email Marketing, Marketing
Marketing Automation’s Source of Confusion I understand it can be confusing to try and differentiate between marketing automation and email marketing. And be assured, you’re not the only one who might be a little discombobulated about it. This confusion mostly comes...
