by Kara Szymanski | Apr 26, 2017 | Analytics, Digital Marketing, Email Marketing, Marketing, Technology, Web Marketing
Is SEO Dying? Critics of Search Engine Optimization (SEO) say that if it is not dead now, it will be dead soon. Or better yet, put to rest. The question is whether this is true? Is SEO losing its worth? SEO is the process of changing the visibility of a website or a...
by Kara Szymanski | Apr 19, 2017 | Analytics, Digital Marketing, Education, Marketing, Web Marketing
Is your digital marketing generating the leads you need? If not, now is the time to catch up on your KPIs. Key Performance Indicators (KPIs) are the measurements that indicate whether a company’s marketing tactics are working effectively. KPIs differ...
by Kara Szymanski | Mar 23, 2017 | Ad Partner, Analytics, Digital Marketing, Education, Marketing, Technology, Trends, Web Marketing
Traditionally, advertising has been about getting access to eyeballs. In the digital age, advertising is more. Way more. Advertising is now about gaining access to a consumer’s intent. That’s why pay-per-click (PPC) advertising is ingenious. PPC gives...
by Kevin Krason | Jul 20, 2015 | Announcements, Technology, Web Marketing
Why Mobile eCommerce is a Must? How much time do you spend out of the house? Would you say 50% or maybe even 75%? I bet some of you travel hungry individuals could even say 90%. And while you’re constantly on the go it’s not your desktop, laptop or even your tablet...
by Kevin Krason | Jun 8, 2015 | Digital Marketing, Email Marketing, Marketing
Marketing Automation’s Source of Confusion I understand it can be confusing to try and differentiate between marketing automation and email marketing. And be assured, you’re not the only one who might be a little discombobulated about it. This confusion mostly comes...
by Yale Porter | Feb 25, 2014 | Technology
If you’ve used accounting software for any length of time, it quickly becomes tedious repeatedly entering the same transactions. There must be a better way than re-keying the same information over and over. Fortunately, most applications, such as QuickBooks,...
