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If You Don’t, You Should Know Your Target Market

There are mistakes to be made when beginning an internet marketing campaign, especially if you aren’t sure what to do and where to start. Not knowing your target market and how to reach those valuable consumers is one of the most fatal mistakes of internet marketing. Think about it. If you target the wrong keywords, don’t use the correct lingo, and avoid the internet hot-spots of your audience, then what is the point of continuing your internet marketing campaign?

Before thinking about techniques to gain visibility and drive traffic, take the time to do some research. Find out who will most likely visit your website, purchase your product or use your service. A few simple questions to answer pertain to the demographics of the audience:

  • Age group?
  • Men or women?
  • Occupation?
  • Salary?
  • Location?

These questions may seem trivial and unimportant; but when you consider the fact that internet usage between demographics is different, these types of questions can be very helpful. For example, a report done by the Pew Internet & American Life Project concluded that “men are more avid consumers than women of online information. Men look for information on a wider variety of topics and issues than women do”. Knowing this information, more keyword research may have to be done in the future to ensure the best keywords are being targeted depending on whether the site caters to men or women. This type of critical thinking can be applied to every piece of information you have about your target audience.

In addition to these demographic questions, the target audiences’ likes, dislikes and habits need to be determined. These questions include:

  1. What forums/websites do they follow?
  2. What common words/phrases do they use?
  3. What are their interests?

By identifying this information about your target market, you can further optimize your internet marketing and Search Engine Optimization (SEO) campaign. You will learn the language they use to better choose keywords that will drive the most relevant traffic to your website. You will learn where to advertise on the web.You may even learn invaluable information about who your competitors are and what online marketing techniques they are using.

It is easy to see that internet marketing and SEO requires a lot of time and research to get it right. Jumping in head first without figuring out the target market can be a big mistake. If you’re using the wrong keywords, you may drive traffic to the website but won’t see any conversions because it is not relevant traffic. To save yourself the troubles, allow a SEO and internet marketing expert to do the work for you. These experts are there to do all the research for you and will carry out the tactics to best help and promote your website on the internet.

About Amanda Broughton

Amanda Broughton has experience creating and executing digital marketing strategies for a number of diverse businesses and industries. She enjoys every aspect of online marketing from SEO to social media. Based in Wixom, Mich., Biznet Digital is a full-service Web solutions company, focusing on business and mobile Websites, advertising agency support and Internet marketing, including search and social media marketing. For more information, visit