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5 Steps to Increase Visibility and Engagement for B2B Companies
Is your company being noticed? With more and more B2B companies focusing larger portions of their budgets on digital marketing, competition for businesses’ attention is rapidly growing. Unfortunately, increased competition leads to a decrease in visibility as customers are given more choices on where to take their business. Employing a strategy that sets you apart in the crowded B2B market is critical in ensuring that your company is being noticed. We’ve compiled a list of 5 steps to generate engagement for B2B companies.
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How Do You Measure the Value of Your Business?
Business value is generally determined by the amount of cash flow and potential risk of experiencing a loss rather than a profit. Cash flow, also known as “Seller’s Discretionary Earning” is determined by net income before taxes; including: interest, depreciation, amortization and a number of other factors focusing on expenses designated solely to the operation of the business. As small to medium sized business owners, you’re likely to be well versed on the ins and outs of how cash flow and risk are measured.
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Have You Heard These Marketing Automation Myths?
We hear statements like this all the time surrounding Marketing Automation, you may even be guilty of a few…
“My company could never afford it.”
“Marketing Automation isn’t designed for small businesses, like mine.”
“Marketing Automation is just an automated email platform.”
“My sales team would never benefit from using Marketing Automation.”
“Marketing Automation is cold and impersonal.”
How Emotion Influences B2B Purchasing Decisions
Emotion’s Influence on B2B Buying Rumor has it that decision makers in the B2B space are emotionless, especially when making big decisions involving substantial amounts of money. It’s time to rethink this notion! Trust us, emotion really does matter (although you’ve heard otherwise). Marketing
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Is Marketing Automation in Your eCommerce Shopping Cart?
Marketing Automation and eCommerce go hand in hand, or rather in this case, cart in cart. Integrating an eCommerce store with Marketing Automation technology gives online shops a few advantages over websites that choose not to utilize it…
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