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How to Create Buyer Personas
Buyer personas are fictional characters, or archetypes, that represent different types of consumers who may use your product, service, website or brand. We, digital marketers use personas to put a face on seemingly abstract data to help us consider the goals and...
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Marketing Automation – The Beginning of a Beautiful Relationship
Despite the fact that I am an entrepreneur and founder of my own company, I am not a natural-born salesperson. I don’t like sales and never have. I never liked having to work so hard to get someone to listen to me, especially if they aren't really interested.I...
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Video: Using Marketing Automation to Create the Ultimate Lead Machine
I gave a presentation recently to a packed house of people interested in marketing automation. Here's a highlights version of the presentation.If you are interested in learning more about marketing automation and how Biznet can help you, contact us or call...
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Are you ready for marketing automation? Take the Biznet Marketing Automation Health Check and find out.
Much has been written about marketing automation and all it can deliver. The challenge is, there is no easy button for MA. The term itself is deceptive; there is nothing automatic about implementing a successful marketing automation program. Adding to the challenge,...
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The Digital Marketing Vortex: Not a Temporary Phenomenon
Last winter, a good portion of the US experienced an extreme weather phenomenon known as the polar vortex. It created record-low temperatures, record-high snowfalls and – for a few months, at least – made people wonder if we were entering a new ice age.Thankfully for...
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