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Marketing Automation Interview: Rick Carlson, CEO of SharpSpring
Recently, we had the opportunity to chat with Rick Carlson, founder and president of SharpSpring, a marketing automation development company whose aim is to put marketing automation within reach of small and medium size businesses. (SharpSpring is one of the platforms...
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Solving the Marketing Automation Talent Gap
2014 is on its way to being the Year of Marketing Automation. Consider these statistics: 41% of B2B Marketers plan to increase their marketing automation budget in 2014. (Source: PepperGlobal) The number of monthly Google searches for the term “marketing automation”...
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The Power of Personas in Marketing Automation
Personas have long been a staple of digital marketing. Personas are defined as examples of the real-life buyers who influence or make decisions about the products or services a company provides. They make the abstract real.In web design, for example, personas are...
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7 Steps to Marketing Automation Success
Marketing automation is a powerful and effective method for increasing the quantity and quality of leads. Marketing automation allows you to nurture leads through the entire buying process, delivering highly-targeted, personalized messages that address the prospect's...
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Marketing Automation Makes Email More Effective
Despite predictions that it would be replaced by social marketing or mobile marketing or text message marketing, email continues to be the backbone of any digital marketing campaign. Email survives for a variety of reasons: Email is flexible. Messages can be sent...
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