Summer time is here, and most likely you’re being bombarded with advertisements like, “Lose 30 pounds in thirty days with this pill!” or “Instant results, no need to diet.” Advertisements like these play into our need for instant gratification, like having those pounds fall right off or winning the lottery or having over-night marketing success. The problem is these methods aren’t healthy, and most of the time, don’t work. Marketing automation however, has the ability to exercise every marketing muscle by integrating your individual marketing efforts to deliver the best possible results.