by Erika Southworth | Feb 12, 2016 | Digital Marketing, Email Marketing, Marketing Automation, Social Media
The amount of marketing options available to businesses today can be overwhelming. For small businesses, having limited resources can add to the struggle in choosing the best marketing channels that will get you “the most bang for your buck”. While digital marketing can be intimidating, it is generally the best option for small businesses to grow their companies in a relatively simple way at a budget of their choice. We’ve compiled some of the best strategies to help small businesses become comfortable with digital marketing.
by Erika Southworth | Jan 18, 2016 | Content Marketing, Marketing Automation, Social Media
Is your company being noticed? With more and more B2B companies focusing larger portions of their budgets on digital marketing, competition for businesses’ attention is rapidly growing. Unfortunately, increased competition leads to a decrease in visibility as customers are given more choices on where to take their business. Employing a strategy that sets you apart in the crowded B2B market is critical in ensuring that your company is being noticed. We’ve compiled a list of 5 steps to generate engagement for B2B companies.
by Allyssa Costanza | Jan 5, 2016 | Social Media
Social Media, we’ve heard it before and we’ll hear it again. It’s unavoidable, even for those folks that are “off the grid”. Social media has grown as a way for many, especially younger people, to communicate with peers and organizations. During the early era of social media, MySpace ruled the world with Facebook following shortly after. Today, Facebook has adapted into an advertising powerhouse.
by Allyssa Costanza | Oct 9, 2015 | Social Media
Shares, views, likes, retweets, and comments…these are all possible ways social media engagement is recognized. That is, IF your followers are taking the time to click that little thumbs up button…
by Kevin Krason | Mar 9, 2015 | Content Marketing, Digital Marketing, Email Marketing, Marketing Automation, Social Media, Web Marketing
What are the Most Important Digital...
by Kevin Krason | Oct 30, 2014 | Business Strategy, Marketing Automation, Social Media
Buyer personas are fictional characters, or archetypes, that represent different types of consumers who may use your product, service, website or brand. We, digital marketers use personas to put a face on seemingly abstract data to help us consider the goals and...
