In celebration of Google’s 15th birthday last week, we thought it would be appropriate to write about the history and future of search marketing. Our thoughts, ideas and processes have changed throughout those 15 years, as often as search algorithms have changed names and updates have been added. As we begin to fully digest the effects and updates of the Hummingbird update, we take this time to look where search is headed.
Keywords Change to Conversations
In the beginning, in order for a website to be found in the top search results, all a company had to do was insert keywords within the copy, meta description and so forth on their web pages. As Google continued to grow, their search algorithms became smarter, and so did technology. With the invention of personal assistants such as Apples’ Siri, your voice and conversation became part of the search process. Through technology we no longer search for results relating to “Date Detroit was founded” on our mobile devices, instead we say “When was Detroit Founded?” this changes the way Google’s search engine works. Through “
