by Kevin Krason | Feb 23, 2015 | Marketing Automation
What are the Benefits of Marketing Automation? I have never heard sales or marketing say they wish their job was harder. But with all the noise in the digital space getting a prospect attention has become increasingly harder. The solution … Marketing Automation....
by Kevin Krason | Feb 18, 2015 | Marketing Automation
Why is Having a Buyer Persona Necessary? Sales teams know better than most that time is money. The amount of time spent courting a lead that isn’t ready or interested in buying when you could be building a relationship with one that is can make or break a quota. In an...
by Kevin Krason | Feb 10, 2015 | Marketing Automation
Why Use Lead Scoring? What if you put all your time into the pursuit of a person only to find out they’re already in a committed relationship? Now all of your time, effort, and resources have led to a dead end. You wouldn’t want that in a romantic relationship and you...
by Kevin Krason | Dec 3, 2014 | Digital Marketing, Marketing Automation
If your eyes are open to it, you can’t miss the information available today talking about how marketing automation promises great opportunity for all types of businesses, small and large, business to business or consumer. While the tactics are different...
by Kevin Krason | Oct 30, 2014 | Business Strategy, Marketing Automation, Social Media
Buyer personas are fictional characters, or archetypes, that represent different types of consumers who may use your product, service, website or brand. We, digital marketers use personas to put a face on seemingly abstract data to help us consider the goals and...
by Kevin Krason | Oct 6, 2014 | Business Strategy, Marketing Automation, Trends, Web Marketing
Despite the fact that I am an entrepreneur and founder of my own company, I am not a natural-born salesperson. I don’t like sales and never have. I never liked having to work so hard to get someone to listen to me, especially if they aren’t really interested. I...
