Marketing Automation and eCommerce go hand in hand, or rather in this case, cart in cart. Integrating an eCommerce store with Marketing Automation technology gives online shops a few advantages over websites that choose not to utilize it…
Last week, we focused on how to effectively nurture leads with the right content at the right stage of the sales funnel. This week, we’re going to focus on how to set up a lead nurturing campaign using email as the platform. Lead nurturing, when implemented using marketing automation is a way to naturally Lead Nurturing Campaignguide potential customers through the sales funnel…
Do you know what features to look for when researching marketing automation programs? It can be easy to be fooled by some technology on the market being called marketing automation. Often times these programs are nothing more…
Why does the word “no” have such an allure? Well, I can tell you it’s because the word “no” refutes any prospect of change that might rock the boat in any sort of way. That’s why cautious or conservative individuals, like many company executives are fond…
Marketing automation is a lead generation and nurturing system that monitors leads and collects relevant data to create a personalized experience as prospects interact with your business. MA has the ability to send the right messages, to the right prospects, at the right time in the sales process to capture opportunities that might have otherwise been lost. In other words, it’s a system that has the potential to separate you from the rest of the pack…
