The Biznet Blog
At Biznet we live and breathe modern-day marketing. We know what businesses need to succeed and the steps to get business in full gear. Marketing consists of a perpetually-changing atmosphere and its related technology is always transforming. That is why it is important to constantly be learning to if you want keep up with the new trends, technologies, and practices of marketing. Let us share our inside expert marketing and business knowledge insights with you through our valuable blog posts.
The Digital Marketing Vortex: Not a Temporary Phenomenon
Last winter, a good portion of the US experienced an extreme weather phenomenon known as the polar vortex. It created record-low temperatures, record-high snowfalls and – for a few months, at least – made people wonder if we were entering a new ice age. Thankfully for...
New Kentico Web Part Released: Resourceful Messages
Biznet Digital is proud to announce that Resourceful Messages is now available for use by the Kentico community. While this web part may seem simple in nature, it is robust and will save time for developers and site admins, allowing them to spend their time on more...
Digital Marketing on a Desert Island
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Marketing Automation Interview: Rick Carlson, CEO of SharpSpring
Recently, we had the opportunity to chat with Rick Carlson, founder and president of SharpSpring, a marketing automation development company whose aim is to put marketing automation within reach of small and medium size businesses. (SharpSpring is one of the platforms...
Top 8 Key Performance Indicators for PPC Advertising
Online advertising continues to grow. According to Nielsen’s quarterly Global AdView Pulse report, Internet display ads grew by more than 32 percent in the first three quarters of 2013 compared to the same time period for the year prior. One distinct advantage of...
Solving the Marketing Automation Talent Gap
2014 is on its way to being the Year of Marketing Automation. Consider these statistics: 41% of B2B Marketers plan to increase their marketing automation budget in 2014. (Source: PepperGlobal) The number of monthly Google searches for the term “marketing automation”...
The Power of Personas in Marketing Automation
Personas have long been a staple of digital marketing. Personas are defined as examples of the real-life buyers who influence or make decisions about the products or services a company provides. They make the abstract real. In web design, for example, personas are...
7 Steps to Marketing Automation Success
Marketing automation is a powerful and effective method for increasing the quantity and quality of leads. Marketing automation allows you to nurture leads through the entire buying process, delivering highly-targeted, personalized messages that address the...
How Your Agency Can Make Better Use of QuickBooks
If you’ve used accounting software for any length of time, it quickly becomes tedious repeatedly entering the same transactions. There must be a better way than re-keying the same information over and over. Fortunately, most applications, such as QuickBooks,...Recent Posts
