by Kara Szymanski | Jun 23, 2017 | Content Marketing, Education, Marketing, Marketing Automation, Marketing
Buyer personas are essential elements in all successful marketing efforts. Huh? you might be thinking. Buyer what? Buyer who? Or you might be thinking, I know who my customers are. I have a CRM and I know the demographics of my target audience. What more could I...
by Kara Szymanski | May 9, 2017 | Business Strategy, Content Marketing, Digital Marketing, Education, Email Marketing, Marketing, Web Marketing
Is your email list lackluster? Stagnant? Are you looking for ways to make it grow, but you lack a “digital green thumb?” We have gathered this list of tactics you can use to make your email list blossom in ways that will reach your most important...
by Kara Szymanski | May 4, 2017 | Business Strategy, Content Marketing, Education, Marketing
Marketing Myths When it comes to digital marketing, most people think of B2C consumers. But B2B buyers are consumers, too. They spend just as much time doing online research and “shopping” as anyone. More-so, even. Identifying these prospects and nurturing...
by Kara Szymanski | Apr 5, 2017 | Business Strategy, Content Marketing, Digital Marketing, Education, Techniques, Trends, Web Marketing
Is your business looking for ways to drive more traffic to your website? To attract more leads? Blogging is the answer. Companies that blog get 55 percent more website visitors than if they didn’t blog at all. Marketers that use blogs get 67 percent more leads than...
by Kara Szymanski | Mar 30, 2017 | Content Marketing, Digital Marketing, Social Media, Trends
If you want be be successful at B2B lead generation, you need to keep up with the times and stay on top of the latest trends. B2B sales and marketing have changed drastically over the past two decades. Relationships still count, of course. But digital is making...
by Kara Szymanski | Mar 16, 2017 | Content Marketing, Education, Email Marketing
We are all human and we all make mistakes. For digital marketers, the most embarrassing mistake is sending an email that contains an error. If your email was sent to a small group of colleagues, you might be able to pull the message back using your mail client’s...
