by Allyssa Costanza | Oct 5, 2015 | Content Marketing, Marketing Automation
Last week, we focused on how to effectively nurture leads with the right content at the right stage of the sales funnel. This week, we’re going to focus on how to set up a lead nurturing campaign using email as the platform. Lead nurturing, when implemented using marketing automation is a way to naturally Lead Nurturing Campaignguide potential customers through the sales funnel…
by Allyssa Costanza | Sep 28, 2015 | Content Marketing, Trends
Lead nurturing is an essential piece of the purchasing puzzle. Buyers find the seller the majority of the time and are well informed solely through researching products and services on their own. It’s a business’s job to ensure…
by Allyssa Costanza | Sep 14, 2015 | Content Marketing
Marketing is evolving to meet the requirements of a world where building genuine relationships with consumers is critical to closing business. However, with competition at an all-time high, you need to be ahead of…
by Kevin Krason | Jul 31, 2015 | Content Marketing, Marketing Automation, Trends
Why Combine Video Marketing and Marketing Automation? There are a lot of amazing superhero sidekick duos out there, Batman and Robin, Wonder Woman and Wonder Girl, Aqua Man and Aqua Girl, just to name a few. But surprisingly, many people have not heard of the latest...
by Kevin Krason | May 25, 2015 | Content Marketing, Digital Marketing
Are you getting Results from your Marketing Initiatives? “Oh . . . that’s your marketing? Wow, it’s terrible.” Ignore that person. Just because they say it, doesn’t meant it’s true. But then again, it could be. Luckily, we’re here today to help you figure...
by Kevin Krason | Mar 9, 2015 | Content Marketing, Digital Marketing, Email Marketing, Marketing Automation, Social Media, Web Marketing
What are the Most Important Digital...
