Does All Social Media Engagement Matter?
Shares, views, likes, retweets, and comments…these are all possible ways social media engagement is recognized. That is, IF your followers are taking the time to click that little thumbs up button…
How to Build an Effective Lead Nurturing Campaign
Last week, we focused on how to effectively nurture leads with the right content at the right stage of the sales funnel. This week, we’re going to focus on how to set up a lead nurturing campaign using email as the platform. Lead nurturing, when implemented using marketing automation is a way to naturally Lead Nurturing Campaignguide potential customers through the sales funnel…
The Importance of Lead Nurturing in Each Stage of the Sales Funnel
Lead nurturing is an essential piece of the purchasing puzzle. Buyers find the seller the majority of the time and are well informed solely through researching products and services on their own. It’s a business’s job to ensure…
5 Fundamental Components of True Marketing Automation Technology
Do you know what features to look for when researching marketing automation programs? It can be easy to be fooled by some technology on the market being called marketing automation. Often times these programs are nothing more…
Is Your Content Marketing Working?
Marketing is evolving to meet the requirements of a world where building genuine relationships with consumers is critical to closing business. However, with competition at an all-time high, you need to be ahead of…
How to Sell Marketing Automation to Your Boss
Why does the word “no” have such an allure? Well, I can tell you it’s because the word “no” refutes any prospect of change that might rock the boat in any sort of way. That’s why cautious or conservative individuals, like many company executives are fond…
Recent Posts
