Top SEO Trends for 2016
Time always seems to move too quickly. Similarly, digital marketing trends seem to come and go just as fast. What was once relevant in 2015, may not be as effective in 2016. SEO is a prime example of how fast the digital marketing industry changes. Google is constantly changing its algorithm, mobile is now more popular than desktop, and local search is ramping up.
Business value is generally determined by the amount of cash flow and potential risk of experiencing a loss rather than a profit. Cash flow, also known as “Seller’s Discretionary Earning” is determined by net income before taxes; including: interest, depreciation, amortization and a number of other factors focusing on expenses designated solely to the operation of the business. As small to medium sized business owners, you’re likely to be well versed on the ins and outs of how cash flow and risk are measured.
Emotion’s Influence on B2B Buying Rumor has it that decision makers in the B2B space are emotionless, especially when making big decisions involving substantial amounts of money. It’s time to rethink this notion! Trust us, emotion really does matter (although you’ve heard otherwise). Marketing
Smartphones are Here to Stay! Smartphones are here to stay with nearly two-thirds of Americans owning one, according to the Pew Research Center. This makes it even more of a necessity for companies to ensure the tactics being used to market to smartphone users and…
Marketing Automation and eCommerce go hand in hand, or rather in this case, cart in cart. Integrating an eCommerce store with Marketing Automation technology gives online shops a few advantages over websites that choose not to utilize it…
Lead nurturing is an essential piece of the purchasing puzzle. Buyers find the seller the majority of the time and are well informed solely through researching products and services on their own. It’s a business’s job to ensure…
