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The Biznet Blog

At Biznet we live and breathe modern-day marketing. We know what businesses need to succeed and the steps to get business in full gear. Marketing consists of a perpetually-changing atmosphere and its related technology is always transforming. That is why it is important to constantly be learning to if you want keep up with the new trends, technologies, and practices of marketing. Let us share our inside expert marketing and business knowledge insights with you through our valuable blog posts.

Visualize Your Customers with Buyer Personas

Visualize Your Customers with Buyer Personas

Personas have long been a staple of digital marketing. Personas are defined as examples of the real-life buyers who influence or make decisions about the products or services a company provides. They make the abstract real. In web design, for example, personas are created as a way to gain a clear understanding of the people who will be coming to a website. These personas are collections not just of user demographics (age, gender, location), but also traits and behaviors, expectations, motivations, even intellectual and emotional states of being.

Have You Heard These Marketing Automation Myths?

Have You Heard These Marketing Automation Myths?

We hear statements like this all the time surrounding Marketing Automation, you may even be guilty of a few…

“My company could never afford it.”
“Marketing Automation isn’t designed for small businesses, like mine.”
“Marketing Automation is just an automated email platform.”
“My sales team would never benefit from using Marketing Automation.”
“Marketing Automation is cold and impersonal.”

How to Build an Effective Lead Nurturing Campaign

How to Build an Effective Lead Nurturing Campaign

Last week, we focused on how to effectively nurture leads with the right content at the right stage of the sales funnel. This week, we’re going to focus on how to set up a lead nurturing campaign using email as the platform. Lead nurturing, when implemented using marketing automation is a way to naturally Lead Nurturing Campaignguide potential customers through the sales funnel…