The Biznet Blog
At Biznet we live and breathe modern-day marketing. We know what businesses need to succeed and the steps to get business in full gear. Marketing consists of a perpetually-changing atmosphere and its related technology is always transforming. That is why it is important to constantly be learning to if you want keep up with the new trends, technologies, and practices of marketing.
Let us share our inside expert marketing and business knowledge insights with you through our valuable blog posts.
by Kevin Krason | Dec 1, 2015 | Business Strategy, Digital Marketing
Personas have long been a staple of digital marketing. Personas are defined as examples of the real-life buyers who influence or make decisions about the products or services a company provides. They make the abstract real. In web design, for example, personas are created as a way to gain a clear understanding of the people who will be coming to a website. These personas are collections not just of user demographics (age, gender, location), but also traits and behaviors, expectations, motivations, even intellectual and emotional states of being.
by Allyssa Costanza | Nov 16, 2015 | Marketing Automation
We hear statements like this all the time surrounding Marketing Automation, you may even be guilty of a few…
“My company could never afford it.”
“Marketing Automation isn’t designed for small businesses, like mine.”
“Marketing Automation is just an automated email platform.”
“My sales team would never benefit from using Marketing Automation.”
“Marketing Automation is cold and impersonal.”
by Allyssa Costanza | Nov 9, 2015 | Business Strategy, Digital Marketing, Marketing Automation, Trends
Emotion’s Influence on B2B Buying Rumor has it that decision makers in the B2B space are emotionless, especially when making big decisions involving substantial amounts of money. It’s time to rethink this notion! Trust us, emotion really does matter (although you’ve heard otherwise). Marketing
by Allyssa Costanza | Nov 2, 2015 | Digital Marketing, Trends
Smartphones are Here to Stay! Smartphones are here to stay with nearly two-thirds of Americans owning one, according to the Pew Research Center. This makes it even more of a necessity for companies to ensure the tactics being used to market to smartphone users and…
by Allyssa Costanza | Oct 26, 2015 | Business Strategy, Marketing Automation, Trends
Marketing Automation and eCommerce go hand in hand, or rather in this case, cart in cart. Integrating an eCommerce store with Marketing Automation technology gives online shops a few advantages over websites that choose not to utilize it…
by Allyssa Costanza | Oct 9, 2015 | Social Media
Shares, views, likes, retweets, and comments…these are all possible ways social media engagement is recognized. That is, IF your followers are taking the time to click that little thumbs up button…
by Allyssa Costanza | Oct 5, 2015 | Content Marketing, Marketing Automation
Last week, we focused on how to effectively nurture leads with the right content at the right stage of the sales funnel. This week, we’re going to focus on how to set up a lead nurturing campaign using email as the platform. Lead nurturing, when implemented using marketing automation is a way to naturally Lead Nurturing Campaignguide potential customers through the sales funnel…
by Allyssa Costanza | Sep 28, 2015 | Content Marketing, Trends
Lead nurturing is an essential piece of the purchasing puzzle. Buyers find the seller the majority of the time and are well informed solely through researching products and services on their own. It’s a business’s job to ensure…
by Allyssa Costanza | Sep 21, 2015 | Announcements, Marketing Automation
Do you know what features to look for when researching marketing automation programs? It can be easy to be fooled by some technology on the market being called marketing automation. Often times these programs are nothing more…
by Allyssa Costanza | Sep 15, 2015 | Announcements
Biznet Digital’s founder and CVO, Kevin Krason was invited back, for the second time to Michigan Entrepreneur to talk about what encouraged him to pursue a career owning and operating an independent, Michigan based company. Kevin speaks to his life experiences and what brought him…