The Biznet Blog
At Biznet we live and breathe modern-day marketing. We know what businesses need to succeed and the steps to get business in full gear. Marketing consists of a perpetually-changing atmosphere and its related technology is always transforming. That is why it is important to constantly be learning to if you want keep up with the new trends, technologies, and practices of marketing.
Let us share our inside expert marketing and business knowledge insights with you through our valuable blog posts.
by Erika Southworth | Feb 26, 2016 | Announcements, Digital Marketing, Trends, Web Marketing
It was recently confirmed that Google is changing the landscape of its ad layout on search engine results pages (SERPs) for desktops. Undoubtedly, the biggest change is the removal of text ads from the right hand side of the page. To account for the loss of these eight ads, Google is adding a fourth ad to the previous three ads at the top of the page. However, the fourth ad is said to only appear for “highly commercial queries”, or searches where Google suspect you will make a purchase.
by Erika Southworth | Feb 19, 2016 | Content Marketing, Email Marketing, Marketing Automation, Social Media
Everyone has their own opinions about content marketing and how it should be used. The methods businesses take often vary, but their views about content marketing’s importance doesn’t. Unfortunately, different types of opinions are often associated with false facts, or myths, that are widely believed as true. While there are many content marketing myths, we’ve compiled a list of the top 5 and the real truth behind them.
by Erika Southworth | Feb 12, 2016 | Digital Marketing, Email Marketing, Marketing Automation, Social Media
The amount of marketing options available to businesses today can be overwhelming. For small businesses, having limited resources can add to the struggle in choosing the best marketing channels that will get you “the most bang for your buck”. While digital marketing can be intimidating, it is generally the best option for small businesses to grow their companies in a relatively simple way at a budget of their choice. We’ve compiled some of the best strategies to help small businesses become comfortable with digital marketing.
by Erika Southworth | Feb 8, 2016 | Digital Marketing, Marketing Automation
With the New Year now in full force, it’s time to start executing the digital strategies you made as resolutions for your business. Making sure that these changes create prospects is important for your company’s growth. However, there are also things that you can do on the company end to make your lead generation more successful. Most of these are probably an easy change that require little money and may even be things you simply overlooked. Regardless, it’s important that they’re implemented so you’re getting the most out of your lead generation.
by Erika Southworth | Jan 29, 2016 | Marketing Automation
If you’re like most companies, your goal is to make money. To do this, a significant marketing budget is most likely put in place to help reach prospects and turn them into sales. You have to spend money to make money, right? While this common phrase definitely holds some truth, it’s important that the money you are spending on marketing is paying off. Most companies are unaware that there is a way to still reach customers while lowering costs: Marketing Automation. We’ve uncovered 6 ways that marketing automation can help improve your company’s ROI.
by Erika Southworth | Jan 25, 2016 | Business Strategy, Content Marketing
Who are your customers? It may seem like a simple question on the surface, but at a deeper level you’ll see all the aspects that you may have never noticed or considered before. To fully answer this question, you’ll need to create buyer personas. Buyer personas represent your company’s ideal customers; those who currently buy or who will most likely buy in the future from your company.
by Erika Southworth | Jan 18, 2016 | Content Marketing, Marketing Automation, Social Media
Is your company being noticed? With more and more B2B companies focusing larger portions of their budgets on digital marketing, competition for businesses’ attention is rapidly growing. Unfortunately, increased competition leads to a decrease in visibility as customers are given more choices on where to take their business. Employing a strategy that sets you apart in the crowded B2B market is critical in ensuring that your company is being noticed. We’ve compiled a list of 5 steps to generate engagement for B2B companies.
by Erika Southworth | Jan 11, 2016 | Content Marketing, Trends
Top SEO Trends for 2016
Time always seems to move too quickly. Similarly, digital marketing trends seem to come and go just as fast. What was once relevant in 2015, may not be as effective in 2016. SEO is a prime example of how fast the digital marketing industry changes. Google is constantly changing its algorithm, mobile is now more popular than desktop, and local search is ramping up.
by Allyssa Costanza | Jan 5, 2016 | Social Media
Social Media, we’ve heard it before and we’ll hear it again. It’s unavoidable, even for those folks that are “off the grid”. Social media has grown as a way for many, especially younger people, to communicate with peers and organizations. During the early era of social media, MySpace ruled the world with Facebook following shortly after. Today, Facebook has adapted into an advertising powerhouse.
by Allyssa Costanza | Dec 7, 2015 | Business Strategy, Marketing Automation, Trends
Business value is generally determined by the amount of cash flow and potential risk of experiencing a loss rather than a profit. Cash flow, also known as “Seller’s Discretionary Earning” is determined by net income before taxes; including: interest, depreciation, amortization and a number of other factors focusing on expenses designated solely to the operation of the business. As small to medium sized business owners, you’re likely to be well versed on the ins and outs of how cash flow and risk are measured.