by Kevin Krason | Mar 17, 2015 | Web Marketing
What is net neutrality? Net Neutrality is the principle that Internet service providers and government should treat all data that passes across the Internet equally. Service providers must operate free of discrimination and refrain from charging customers different...
by Kevin Krason | Mar 9, 2015 | Content Marketing, Digital Marketing, Email Marketing, Marketing Automation, Social Media, Web Marketing
What are the Most Important Digital...
by Kevin Krason | Mar 3, 2015 | Content Marketing, Digital Marketing, Marketing Automation
Why Use Content Marketing? The better question is why wouldn’t you use content Marketing? According to Forbes, 93% of B2B agencies now use content marketing, and for good reason. Quality content has been crowned king by Google. When dealing with the sea of...
by Kevin Krason | Feb 23, 2015 | Marketing Automation
What are the Benefits of Marketing Automation? I have never heard sales or marketing say they wish their job was harder. But with all the noise in the digital space getting a prospect attention has become increasingly harder. The solution … Marketing Automation....
by Kevin Krason | Feb 18, 2015 | Marketing Automation
Why is Having a Buyer Persona Necessary? Sales teams know better than most that time is money. The amount of time spent courting a lead that isn’t ready or interested in buying when you could be building a relationship with one that is can make or break a quota. In an...
by Kevin Krason | Feb 10, 2015 | Marketing Automation
Why Use Lead Scoring? What if you put all your time into the pursuit of a person only to find out they’re already in a committed relationship? Now all of your time, effort, and resources have led to a dead end. You wouldn’t want that in a romantic relationship and you...
