by Kevin Krason | Jan 20, 2015 | Mobile Websites & Apps, Trends, Web Marketing
The Future of Digital Marketing In 1989 when Back to the Future 2 came out, 2015 was way off in the future. And since then we’ve seen real life examples of changing technology that was essentially science fiction. Who would have imagined the very phone glasses...
by Kevin Krason | Dec 16, 2014 | Mobile Websites & Apps, Trends, Web Marketing
Why Mobile Design Is Necessary Responsive web or mobile design has become one of the most lucrative web marketing strategies that you can utilize to grow and expand the appeal of your company”s brand. Think about it, surfing a non-optimized website can be a...
by Kevin Krason | Dec 3, 2014 | Digital Marketing, Marketing Automation
If your eyes are open to it, you can’t miss the information available today talking about how marketing automation promises great opportunity for all types of businesses, small and large, business to business or consumer. While the tactics are different...
by Kevin Krason | Oct 30, 2014 | Business Strategy, Marketing Automation, Social Media
Buyer personas are fictional characters, or archetypes, that represent different types of consumers who may use your product, service, website or brand. We, digital marketers use personas to put a face on seemingly abstract data to help us consider the goals and...
by Kevin Krason | Oct 6, 2014 | Business Strategy, Marketing Automation, Trends, Web Marketing
Despite the fact that I am an entrepreneur and founder of my own company, I am not a natural-born salesperson. I don’t like sales and never have. I never liked having to work so hard to get someone to listen to me, especially if they aren’t really interested. I...
by Kevin Krason | Sep 17, 2014 | Announcements, Marketing Automation
I gave a presentation recently to a packed house of people interested in marketing automation. Here’s a highlights version of the presentation. If you are interested in learning more about marketing automation and how Biznet can help you, contact us or call...
