by Kevin Krason | Sep 9, 2014 | Announcements, Marketing Automation
Much has been written about marketing automation and all it can deliver. The challenge is, there is no easy button for MA. The term itself is deceptive; there is nothing automatic about implementing a successful marketing automation program. Adding to the challenge,...
by Kevin Krason | Jul 18, 2014 | Announcements, Marketing Automation, Trends
Last winter, a good portion of the US experienced an extreme weather phenomenon known as the polar vortex. It created record-low temperatures, record-high snowfalls and – for a few months, at least – made people wonder if we were entering a new ice age. Thankfully for...
by Kevin Krason | Apr 17, 2014 | Business Strategy, Marketing Automation, Trends
Recently, we had the opportunity to chat with Rick Carlson, founder and president of SharpSpring, a marketing automation development company whose aim is to put marketing automation within reach of small and medium size businesses. (SharpSpring is one of the platforms...
by Sue Lochbiler | Apr 8, 2014 | Content Marketing, Web Marketing
Online advertising continues to grow. According to Nielsen’s quarterly Global AdView Pulse report, Internet display ads grew by more than 32 percent in the first three quarters of 2013 compared to the same time period for the year prior. One distinct advantage of...
by Kevin Krason | Mar 27, 2014 | Marketing Automation
2014 is on its way to being the Year of Marketing Automation. Consider these statistics: 41% of B2B Marketers plan to increase their marketing automation budget in 2014. (Source: PepperGlobal) The number of monthly Google searches for the term “marketing automation”...
