by Kevin Krason | Mar 12, 2014 | Marketing Automation
Personas have long been a staple of digital marketing. Personas are defined as examples of the real-life buyers who influence or make decisions about the products or services a company provides. They make the abstract real. In web design, for example, personas are...
by Kevin Krason | Mar 5, 2014 | Content Marketing, Marketing Automation, Web Marketing
Marketing automation is a powerful and effective method for increasing the quantity and quality of leads. Marketing automation allows you to nurture leads through the entire buying process, delivering highly-targeted, personalized messages that address the...
by Kevin Krason | Feb 18, 2014 | Content Marketing
If you work in sales or marketing, you’ve heard the phrase “content marketing.” It’s the buzzword that has launched a thousand blogs. But what is content marketing? And why? Content Marketing Defined According to the Content Marketing Institute: “Content marketing is...
by Kevin Krason | Feb 4, 2014 | Email Marketing, Kentico CMS, Marketing Automation, Trends
Despite predictions that it would be replaced by social marketing or mobile marketing or text message marketing, email continues to be the backbone of any digital marketing campaign. Email survives for a variety of reasons: Email is flexible. Messages can be sent...
by Pam Hedman | Jan 28, 2014 | Business Strategy, Web Marketing
Wikipedia is the eighth most visited web site in the world and consistently shows up on the first page of results for thousands of key words. (For the one or two people out there who don’t know, Wikipedia is an online encyclopedia that anyone can edit and contribute...
by Pam Hedman | Jan 21, 2014 | Mobile Websites & Apps, Web Marketing
I have a laptop, a tablet and a smart phone at home. But what device do I use most often when I need to quickly look up something? My smartphone, and I’m not alone. Studies show that more and more searches are conducted using mobile devices. According...
